Launching a Marketing Site in 5 Days

Problem

Orion had a funding announcement in 5 days and no marketing site. Just a Figma file with rough brand guidelines, a product that hadn't been fully named yet, and a deadline that couldn't move for any reason.

My role

Everything — brand refinement, copywriting, visual design, Framer build, custom animations, CMS setup, domain connection, and deployment. Solo from brief to live in 5 days.

Outcome

• Site live in 5 days, featured in 3 design newsletters the week of launch

How i solved it

Day 1 — Story Before Pixels

Refined the brand, locked the color system, wrote every line of copy, and mapped the full page architecture before opening Framer.

If the story isn't right, the design doesn't matter. Fix the words first.

Days 2–3 — Design and Build Simultaneously

Designed directly in Framer with no Figma-to-Framer translation step.

Days 4–5 — Interactions, Mobile, and Launch

Added scroll animations last, ensuring each earned its place by enhancing clarity or memorability.

What shipped

A fully animated Framer site with 6 sections, custom scroll interactions, a CMS-powered updates section, mobile responsiveness, SEO configuration, Open Graph previews, and custom domain hosting.

5 days. One person. No handoff. Just a brief and a deadline.

What worked

Locking copy and structure before touching any visuals saved at least two rounds of rework. Designing straight in Framer gave a real speed advantage against a five-day deadline. Keeping animation minimal and purposeful kept load times fast with zero motion complaints.

What I'd Do Differently

Wire up analytics from day one — the first day of traffic data was lost by adding it after launch. Build even a small component library for single-page sites — a bit of mobile inconsistency crept in without one. Walk the client through CMS editing before launch instead of the day after.